Berry Bar
The Berry Bar is a small, in-store café with rotational food and beverage offerings to compliment brand storytelling. It creates opportunities for small indulgences of the overall brand with mouth-watering presentation visible through a street level window to drive impulse intothe store. Community seating brings girls together and creates activity at the storefront. The design lives within the overarching store brand, yet stands apart as a unique space, evolving from a younger style to a more sophisticated palette that would still be relatable and aspirational to young girls.